My background is diverse, my experience deep and my education cutting-edge. I have spent the past 15 years building a proven track record by helping companies create comprehensive and solid marketing plans and campaigns that work and bring results. Quite simply I do what I promise, my follow-through is impeccable and my portfolio is second-to-none.



Blessed. (Alternate blog title: No A%$holes.)

It's Thanksgiving, and naturally this is a time to reflect. While I could wax poetic about my happy and healthy family and tribe, I'm going to use this blog to shine a big ol' spotlight on my professional blessings.

Being self employed is no easy haul. The future is uncertain and I find myself holding down the fort as CEO, receptionist, janitor and everything in between. I work very long, wacky hours, and my days typically start at 5am. For those of you who receive emails from me that early, it's because I feel comfortable enough that you won't label me as crazy. For the rest of you, it's just a matter of time because the truth is, the emails I send you in the morning are actually written at 5am. I just wait until a more reasonable time to send them as we build our mutual comfort level. We'll get there.

But here's the deal: I wouldn't have it any other way. Because the truth is that my career, and the clients  and partners that I am blessed enough to work with, challenge me daily. They force me to stretch, learn, think, roll up my sleeves, and think creatively. And for that, I am incredibly grateful.

I'm also "seasoned" enough in my career that I am able to live by what I call the "No Asshole" rule. I consider myself immensely blessed to have hte priveledge of being selective with my client load, collaborators, and projects. At some point, I realized that life's too short to work with jerks, and I created my strict "No Asshole" policy. As CEO, I get to make that rule, and if you're (in my opinion) a jerk, I give myself the freedom to politely decline and walk away. That, I have come to believe, is a rare luxury.

THANK YOU to everyone who has thought enough of my gray matter to want to bounce ideas, collaborate, and hire me this year. I am incredibly grateful for your presence in my life and each day is infinitely more interesting with you in it. And, I'm pleased to announce, I don't think you're an asshole.


Hiring time!

If you were a Sex And The City fan, you likely recall season 5 when Carrie hired Louise from St. Louis as an assistant. Louise came on the scene to help Carrie with day-to-day efforts like fielding calls, returning emails, running errands, and generally holding down the fort. I'm looking for a Louise.

This is an exciting time. I used to own a marketing agency that employed a number of people, and when I sold it in 2006, I vowed never to take on employees again. But, my business has grown to the point that I need the help and I'm faced with the decision to either hold the line at my current level of productivity, or hire someone to help my business grow. I am far too Type A to hold the line. Ever.

So, I'm hiring. But not in the way you'd expect.

I collaborate with the crew at Voortex Productions on occasion, and recently owner Charley Voorhis and I were lamenting our need to grow, but sharing a mutual fear of not knowing how quickly to grow. We both need help, but neither believes we need full-time help. As luck would have it, we both need the same skill set, and so we're joining forces to share Louise.

Here's how it will work:

The Project Coordinator job description has been refined and can be seen here:

The successful candidate will ultimately be an employee of Voortex Productions as Charley and his crew estimate that they need 20 hours/week of support. I will contract with Voortex to "buy" 10 hours/week of the Project Coordinator's time, and during those hours each week the Project Coordinator will work with me. That way, both companies get the support we need, while sharing the risk and expense. It's genius.

So, if you're smart, creative, detail-oriented, a rock-star juggler of multiple simultaneous tasks, and have a sense of humor, we'd love to hear from you. And your name doesn't even have to be Louise.


Nosy Neighbor

For the past 14 years I have lived two blocks from a castle. Though I had never been inside, my curiosity ran wild on a near daily basis. What did it look like inside? What was the history? What does this mean for my property value?

So imagine my elation when I was hired to write the script to help sell the Craigmuir Castle.

I love all things nostalgic, and to put myself in the shoes and price range of a potential buyer, I had to understand the castle. I had to learn the history, architecture, design, and take a peek inside. This castle is full of stories.

And at the end of the day, there was only one way to handle the script- the castle needed to tell its own story.

Once the script was finalized, it was placed in the capable hands of Voortex Productions. Naturally, the finished piece is amazing.

If you've ever wanted to take a look inside, live in a castle AND a great neighborhood, now is your chance.


My friends may have saved my career.

I don't mean to be overly dramatic, but my friends may have just saved my career. Seriously.

I have just returned from 4 glorious days in Napa with 9 of the most amazing ladies I have ever met. The occasion was a bachelorette party. We ran a half marathon and crossed the finish line together holding hands while crying tears of gratitude. We tasted wine. We lounged by the pool. Some did a Body Combat class (not this girl- I sipped coffee and watched). But most of all, we laughed. And laughed. And laughed. And while I was there to celebrate one of the most incredible women in my life, I walked away from the long weekend feeling like I was the one who received exactly what was needed.

The truth is, I was exhausted, exasperated, and on my last nerve before I left. This girl needed a break in a major way. I had not been a good wife or mother, and I had become a liability in my career. As someone who is self-employed, recognizing when you are your worst enemy is critically important. I was snappy and jaded, and for those of you who had the displeasure of speaking with me during that long, last week before I left, I am sorry and a little bit embarrassed.

But, I'm back! My cup is full! I am recharged! And I know this to be true because I have downloaded my emails and feel grateful that my inbox is packed full of great ideas from smart people who value my opinion and expertise enough to ask.

And so, to those of you whom I may have offended, snapped at, glared at, or just plain ol' bitched at, I am forever sorry. I will not allow that to happen again. And to my friends who kept me laughing for 4 straight days, thank you. And since I still have a job because of you, the next round is on me.


Assistant to the CEO

I have "hired" an assistant. Finally.

Well, that's not entirely true. My son is 13 and three short months ago we sat at the dinner table and talked about plans for the summer. I had gathered brochures and information from a variety of camps, clubs, and activities the 13-year-old me would have booked in a heart beat. He could not be bothered.

Instead, he wanted to spend the summer unscheduled, relaxing, and ready to live life by the seat of his pants. We are one month into summer, and so far he's done a bunch of staring at the walls, calling his list of friends (who are all busy with camps/clubs/activities), and wandering aimlessly around our house. He is a boat without a rudder.

Not one to waste an opportunity, I've used this as a "win" for me and have started dragging him (sometimes kicking and screaming) with me to meetings, events, errands, etc. He is my new assistant.

The good news is that I get an extra set of hands to help lighten the load. We're also spending "quality time" together. He's realizing that planning some summer activities is a good thing. And, I hope, somewhere along the way all of this business jargon that he's overhearing is resonating.

And so far, I've gotten away with paying him in milkshakes and the ability to stay up 30 minutes past his bedtime. I fully intend to use these proven negotiation tactics when I'm truly ready to expand and hire.