I've got to get this out...

I love what social media and website/enewsletter templates have done for the marketing industry. They've made marketing accessible, and they've allowed businesses to take a DIY approach to their marketing efforts. I have always been a staunch advocate for doing what you can in-house.

However, the accessibility has also given rise to marketing experts with no real background in marketing. While social media platforms are advantageous for a number of reasons, the ability to create a Facebook page or enewsletter does not mean you can ignore basic marketing principles.

Questions like: "Who is your target market?" "What do they want from your product/service?" and "Through which medium do they prefer to be communicated with?" still ring true. Just because you can build it, doesn't always mean you should; at least not without a well-grounded strategy and some solid research.

Only once you solidly answer these questions should a worthwhile marketing campaign be launched. Because when armed with these answers, and an acute ability to develop a Facebook page, Twitter feed, or enewsletter campaign, can you expect real results.

The impact of body language

I've always been fascinated by the impact that body language can have in power situations- both professional and personal. This 20-minute video from www.Ted.com unpacks the impact that our body language can have on both those we interact with, and our internal dialogue. It's fascinating stuff and I hope you enjoy it as much as I did.

Back to Basics.

I've attached the PPT of a presentation that I've given twice in the past two weeks. The presentation outlines the basics of marketing (target marketing) and outlines a few media choices- both "traditional" media (or, to those of us who have been in this industry more than 10 years, it's just "media") and "new" media. The premise behind this presentation is that even though our medium choices are expanding by the day, we can't forget the basic marketing principles, such as our target markets, who they are, what they care about, how we find them, and why they're important.

The attached presentation speaks to this basic premise that can sometimes get lost in the hype of "new" and free media choices that have made marketing accessible to the masses, while providing some general information on different media choices.

Have questions? I'm happy to chat- jennifer@jenniferkorfiatis.com

Bravo- times four!

A very big CONGRATULATIONS to genius colorist Lisa Power, owner of the Lisa Power Salon in Seattle. She was just listed as the top colorist in Seattle by Allure Magazine. Check out page 200 of the October issue for the high praise.

Oh, and did I mention that this is Lisa's FOURTH time in Allure Magazine in three years? Is she that good? Absolutely. But she's also dedicated to managing her publicity efforts, and the effort has paid off!

Aloha!

I have an extended appointment with the beach, so I'll be a bit AWOL as I enjoy some R&R with my family in sunny Maui (my favorite place!). Shortly after our plane touches down in Seattle, I'll be teaching a workshop on publicity for salon and spa owners.

Stay tuned for useful nuggets that you can use in your business!

Until then, aloha!