My background is diverse, my experience deep and my education cutting-edge. I have spent the past 15 years building a proven track record by helping companies create comprehensive and solid marketing plans and campaigns that work and bring results. Quite simply I do what I promise, my follow-through is impeccable and my portfolio is second-to-none.

 

Wednesday
May182016

Balancing Act.

Being self-employed is tricky business. I simultaneously run a business and balance wife/mother/friend/volunteer duties. Drawing that fine line between my personal and professional lives has never come naturally to me.

In fact, it has been a constant struggle throughout my career. I'm incredibly driven, and love what I do, which is fantastic until it comes time to also be a wife, mother, and friend. I've never been good at knowing where or how to draw that damn line. The truth is, I love what I do, and the amazing folks I get to work with and if I don't produce, I don't get paid. I could easily work more than is healthy, which is not great for my personal life. So, I look for balance daily.

But, my son is 14 and there aren't many summers left that we'll have time together. We're already starting to talk about what type of job he wants next summer, which means I'll see less and less of him. And so, my need to draw that line is becoming increasingly apparent.

I did something epically heroic earlier this week, at least by my standards. I had been asked to join a project for a company in the Puget Sound area that would have been wildly interesting, directly in my wheelhouse, and lucrative. But, it would have consumed a large portion of my summer. Man, did I ever struggle over this decision. I lost sleep. I made pro/con lists. I looked for every way possible to make it work, and at the end of the day, I realized that when added to my current workload, working like a madwoman straight through the summer was just not worth it. At least not this year.

Not easy. In fact, I've practically had to sit on my hands to stop myself from calling them back to tell them I'll do it. But I know this is the right decision- at least for this year.

Balance will be my eternal struggle. But, it is rewarding to know that this one small decision is a step in the right direction.

Thursday
Mar242016

Allow Me To Introduce....

...The Amazing Taylor Greene! Taylor is the Louise from St. Louis to my Carrie Bradshaw, and so far things are going swimmingly.

Taylor was the top choice from over 30 candidates that applied for the shared Project Coordinator position with Voortex Productions. And frankly, I couldn't be more pleased with the selection. She's unbelievably sharp, understands, respects, and places clear boundaries, figures out those social dynamics that often hide just below the surface in about 1.5 seconds, AND (here is the best part) catches things that sneak by me. Things don't get by me unnoticed very often, but when they do, Taylor has a way of picking them up and drawing my attention to them. And for that, I am eternally grateful. I'm also finally sleeping at night, which was not in the job description, but I'll take it.

So, what does she do? Well, so far it's been all over the map, but if I had to categorize, she:

  • Conducts background and research for new and existing clients and their top competitors
  • Schedules and coordinates everything from golf tournaments to meetings with elected officials
  • Distributes marketing materials
  • Takes notes during meetings, which is outstanding because it allows me to fully focus on what I'm doing
  • Handles some client communication

I realize that this can be dry, so here's the interesting part:

  • She is from Chicago, but went to school in St. Petersburg, FL. Apparently her college was right on the beach and she still managed to graduate with a solid GPA
  • She enrolled as an AmeriCorps volunteer, which is what brought her to Leavenworth
  • She enjoys reading, playing board games, and leisure hikes
  • She fixed the Dropbox error that had been plaguing me for months in about 5 minutes.

If you see her out and about, take a moment to introduce yourself. I guarantee you'll be glad you did. Or, if you want to drop her a line, you can reach her at admin@jenniferkorfiatis.com

 

Friday
Mar042016

The Best Part.

You know that image of the duck gracefully gliding across the still water, but underneath the surface it's paddling like mad? That's how my clients operate.

Every bit of my work with the companies I'm lucky enough to support is the mad paddling. But, if we do it right, the perception is that they're gracefully gliding across the water. Nothing happens by accident. Awards and recognition are not bestowed upon the mediocre, lazy, or indifferent. And from where I sit, I see the challenges, the long hours, the epic effort to make a company look graceful, seamless, and as though it's gliding.

Last night I had the pleasure of attending the Wenatchee Valley Chamber of Commerceannual awards banquet. This is the premier business event of the year in the valley, and 600 of Wenatchee's finest turned out.

It was my priveledge to witness awards and recognition presented to some of the finest talent that I've had the honor to work with, including Alatheia Riding Center which took home the Non-Profit of the Year award, Voortex Productions which was recognized for their outstanding and consistent work, and the Our Valley, What's Next project which received a Cornerstone award for building and leading this valley down a path of prosperity. The people behind each of these organizations are heroes. They are tireless, committed, and honestly strive each day to do the right thing. It's an honor to work with them, and witnessing the recognition of hard work is hands-down the best part of what I do- because I know what's happening beneath the surface.

And, a very big congrats to Josh and Casi Tarr of American Shoe Shop who nabbed the Business of the Year award. Josh and Casi aren't clients, they're friends. And very deserving.

A hearty congratulations to all the winners and deserving nominees. Thank you for doing what you do.

Friday
Nov272015

Blessed. (Alternate blog title: No A%$holes.)

It's Thanksgiving, and naturally this is a time to reflect. While I could wax poetic about my happy and healthy family and tribe, I'm going to use this blog to shine a big ol' spotlight on my professional blessings.

Being self employed is no easy haul. The future is uncertain and I find myself holding down the fort as CEO, receptionist, janitor and everything in between. I work very long, wacky hours, and my days typically start at 5am. For those of you who receive emails from me that early, it's because I feel comfortable enough that you won't label me as crazy. For the rest of you, it's just a matter of time because the truth is, the emails I send you in the morning are actually written at 5am. I just wait until a more reasonable time to send them as we build our mutual comfort level. We'll get there.

But here's the deal: I wouldn't have it any other way. Because the truth is that my career, and the clients  and partners that I am blessed enough to work with, challenge me daily. They force me to stretch, learn, think, roll up my sleeves, and think creatively. And for that, I am incredibly grateful.

I'm also "seasoned" enough in my career that I am able to live by what I call the "No Asshole" rule. I consider myself immensely blessed to have hte priveledge of being selective with my client load, collaborators, and projects. At some point, I realized that life's too short to work with jerks, and I created my strict "No Asshole" policy. As CEO, I get to make that rule, and if you're (in my opinion) a jerk, I give myself the freedom to politely decline and walk away. That, I have come to believe, is a rare luxury.

THANK YOU to everyone who has thought enough of my gray matter to want to bounce ideas, collaborate, and hire me this year. I am incredibly grateful for your presence in my life and each day is infinitely more interesting with you in it. And, I'm pleased to announce, I don't think you're an asshole.

Wednesday
Nov042015

Hiring time!

If you were a Sex And The City fan, you likely recall season 5 when Carrie hired Louise from St. Louis as an assistant. Louise came on the scene to help Carrie with day-to-day efforts like fielding calls, returning emails, running errands, and generally holding down the fort. I'm looking for a Louise.

This is an exciting time. I used to own a marketing agency that employed a number of people, and when I sold it in 2006, I vowed never to take on employees again. But, my business has grown to the point that I need the help and I'm faced with the decision to either hold the line at my current level of productivity, or hire someone to help my business grow. I am far too Type A to hold the line. Ever.

So, I'm hiring. But not in the way you'd expect.

I collaborate with the crew at Voortex Productions on occasion, and recently owner Charley Voorhis and I were lamenting our need to grow, but sharing a mutual fear of not knowing how quickly to grow. We both need help, but neither believes we need full-time help. As luck would have it, we both need the same skill set, and so we're joining forces to share Louise.

Here's how it will work:

The Project Coordinator job description has been refined and can be seen here: http://www.voortexproductions.com/career/

The successful candidate will ultimately be an employee of Voortex Productions as Charley and his crew estimate that they need 20 hours/week of support. I will contract with Voortex to "buy" 10 hours/week of the Project Coordinator's time, and during those hours each week the Project Coordinator will work with me. That way, both companies get the support we need, while sharing the risk and expense. It's genius.

So, if you're smart, creative, detail-oriented, a rock-star juggler of multiple simultaneous tasks, and have a sense of humor, we'd love to hear from you. And your name doesn't even have to be Louise.