The Power of Good Photography

I have a long-time client, Lisa Power Salon, that I enjoy working with very much. Lisa and her team have been diligent in their efforts to position the salon as the "best of the best" in the Seattle market. And it's working.

You see, hard work pays off. And in the case of this particular salon, it's paid off by landing in Allure magazine four times, features in a variety of magazines, including Womens' Day and American Salon. Lisa and her team have been voted both "Best of the Decade" and the "Best Place To Go Red" by Seattle Magazine, won the "Best of Western Washington" contest, and various other accolades.

While it's true that Lisa and her team are incredibly talented and creative, they are also committed. Successful publicity efforts do not happen overnight. It takes dedication and strategic commitment. And for Lisa and her team, she has leveraged the various awards and designations into a solid position as the in-demand salon for the greater Seattle area.

Most recently, Lisa and her team developed a trend preview and unveiled their looks for the summer season. While the creative direction and inspiration is newsworthy, with something like this it's the photography that sells the message. Part of Lisa's commitment to sound publicity efforts includes the use of good photography. She hires a professional photographer to produce incredible images. This is what she did for her trend preview, and it's what she's done for a number of publicity efforts, include the remodel of the salon.

Photography is an invementment. But in this instance, incredible images are what sell the looks created by her team. This particular effort landed on the cover of two magazines. Not bad. And while the photograph is what initially catches your eye, it's the message inside listing Lisa Power Salon as the creative team behind the image that produces results.


Jennifer Korfiatis