Data Driven.

I'm currently working through a year-long project with AdventureWenatchee to get to the heart of what tourists think of the Wenatchee Valley. This project has been contracted by the Wenatchee Valley Chamber of Commerce, and frankly, I'm ecstatic to be working on this.

For years, I've sat in a variety of meetings where very intelligent people discuss various ways to attract tourists. We make assumptions about who they are, where they're coming from, and what they think of our valley. We've done our best to make sound business and marketing decisions designed to attract these visitors, but it has largely been based our best guesses.

That's about to change.

This project will answer the questions we've been asking for years. By the end of 2015 we'll have answers to questions such as:

Where are visitors coming from?
How long are they staying?
Where are they staying?
What do they do when they're here?
What do they like about the Wenatchee Valley?
Where could we improve?

These answers will be provided to the Wenatchee Valley Chamber of Commerce and will be used to guide their marketing strategy. There are also potential impacts to business and industry development.

It's a fascinating project, and I can't wait to see what our tourism customers have to say.

Jennifer Korfiatis