I am often asked how to reach millenials with marketing. It's a tough question to answer because this group responds to messaging differently than the generations that have gone before. They are wired differently. This is the first generation to grow up with computers, mobile devices, and an "on demand" mentality.
To understand how to reach this demographic it's important to first understand who they are, and how they behave. The following is a great article, shared by a colleague, that outlines their buying preferences.